Sunday, 31 July 2016

Obelix and Co. (Obélix e companhia [Portuguese])

By René Goscinny (stories) and Albert Uderzo (illustrations):
It is one of the best management and marketing books. This cartoon volume has the particularity to show how takes place the publicity to promote the consumption of somewhat superfluous and the mechanisms of supply/demand/competition. The most interesting is that the main reason around this marketing is the generation of a crisis at the heart of a "healthy and normal" population, with the onset of feelings of power, envy, vanity, and competition.

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